Module Deep Dive5 min read2024-11-28

Cover Photo Science: Click-Through Data From 3,000+ Airbnb Listings

Data from 3,000+ listings reveals what cover photos actually get clicks. Natural light wins, bedrooms lose.

#cover-photo#click-through-rate#airbnb-search
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Your cover photo earns the click. Everything else requires it.

What 3,000+ Listings Revealed

Natural Light: +34% CTR Visible windows, skylights, natural light sources dramatically outperform artificial.

No People: +28% CTR Guests imagine themselves there. Other humans break that fantasy.

Wide Context: +41% CTR Room context beats detail shots. Save the fancy faucet for photo 12.

Warm Tones: +23% CTR 2700-3500K color temperature. Warm and inviting beats cool and crisp.

Unique Features: +52% CTR A distinctive element outperforms a generically beautiful bedroom by half.

The Bedroom Problem

61% of hosts use bedrooms as cover. Only 24% of top performers do.

Bedrooms look identical in the scroll. Your view, your reading nook, your exposed brick - those stop thumbs.

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