Module Deep Dive7 min read2024-12-08

The Airbnb Description Framework: Proven Structures That Book

Learn the 4-part framework that top hosts use to write descriptions that convert browsers into bookers.

#copywriting#airbnb-description#conversion
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The 4-Part Framework

Part 1: The Hook (First 2 lines) What makes you different? Lead with your unique value. This shows in search previews.

Part 2: The Story (Next 3-4 lines) Paint the experience. Not features - feelings. "Wake up to mountain views" beats "Has windows facing mountains."

Part 3: The Proof (Middle section) Specifics that build trust. Exact distances, real amenities, concrete details.

Part 4: The Call (End) Clear next steps. What to do, what to expect, why to book now.

The Rewrite Process

Our AI analyzes your current description for: - Passive vs active voice - Feature-vs-benefit ratio - Scanability (headers, bullets, whitespace) - Emotional triggers present/missing - Unique selling points buried

Then generates a complete rewrite using frameworks proven to convert.

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