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Bullet points are decision accelerators. The right five can close the booking.
The 5 Categories That Convert
1. The Unique Differentiator What you have that neighbors don't. Hot tub, view, game room, etc.
2. The Convenience Factor Why life is easier here. Parking, walkability, self check-in.
3. The Comfort Proof Specific comfort details. King bed, blackout curtains, rainfall shower.
4. The Logistics Solver Answers practical questions. WiFi speed, workspace, laundry, kitchen equipment.
5. The Bonus Value Something unexpected. Welcome basket, local recommendations, Netflix account.
What NOT to Highlight
- Standard amenities (towels, sheets, heat/AC)
- Generic claims ("comfortable," "clean," "great location")
- Restrictions disguised as features
Every bullet should make someone think "oh nice" or answer "but does it have...?"
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