Module Deep Dive6 min read2024-11-25

Airbnb SEO: The Keywords That Actually Impact Search Ranking

Not all keywords matter equally in Airbnb's algorithm. Here's what actually impacts your search position.

#SEO#airbnb-search#keywords
Get Your Free Listing Analysis
See exactly what's costing you bookings with our AI-powered report.
Analyze Free

Airbnb SEO isn't Google SEO. Different rules apply.

High-Impact Keywords

Location Qualifiers "Downtown," "beachfront," "walkable to," "minutes from [landmark]"

Guest Intent Signals "Pet-friendly," "family-friendly," "romantic getaway," "work from home"

Amenity Specifics "Hot tub," "pool," "EV charging," "king bed," "dedicated workspace"

Experience Words "Retreat," "getaway," "escape," "cozy," "modern"

Where Keywords Matter Most

  1. Title - Primary ranking factor
  2. First 100 characters of description - Appears in search
  3. Amenity selection - Filtered search matching
  4. House rules - Less impact but still indexed

The Keyword Module

Our SEO Keywords tool analyzes your listing against top performers in your market to identify: - Missing high-value keywords - Keyword stuffing to remove - Search term gaps you could rank for

Frequently Asked Questions

Does Airbnb use keywords for search?

Yes, but differently than Google. Airbnb matches guest search terms to listing content, amenities, and location data.

What keywords should I use in my Airbnb listing?

Focus on guest-intent keywords: what guests search when planning trips. 'Pet friendly,' 'near downtown,' 'ocean view,' etc.

Ready to Optimize Your Listing?

Get 15-20 AI-powered recommendations specific to your property.

Blog